🐾 Meet the CEOs: Brian & Stewie
How Did Aberdoggo & Fetch Come To Be?
Like every dog parent, we wanted the very best for them. But every trip to the pet store ended the same way: rows of generic, flimsy, mass-produced products that didn’t reflect who our dogs really were. Brian and Stewie aren’t “just pets” — they’re family, best friends, little personalities with big attitudes. And yet the products available to them? Boring, cheap, forgettable.
We felt frustrated. Why should our dogs — who bring us joy, love, and endless personality — settle for anything less than style, comfort, and quality?
One day, after yet another harness frayed and fell apart, we decided: enough was enough. If the market couldn’t deliver products worthy of our dogs, we’d make them ourselves.
What started as a fix for Brian and Stewie quickly became something bigger — a vision for a world where dog products match the same care, quality, and aesthetic as the things we choose for ourselves.
Aberdoggo & Fetch was built on a belief that reflects a movement happening worldwide:
Dogs aren’t just pets — they’re family. And they deserve products as elevated, premium, and stylish as our own.
Consumers everywhere are demanding better: high-quality, aesthetically pleasing, Insta-worthy products that align with their own values and lifestyles. Aberdoggo & Fetch exists to answer that call.
We’re here to create accessories and apparel that make dogs feel amazing, look iconic, and strengthen the bond between dog and parent.
Because being a dog parent isn’t about owning accessories. It’s about celebrating your dog as an integral part of your life.
This wasn’t easy. We started with nothing but late nights, long weekends, and a budget so small that every decision felt monumental. We sacrificed sleep, savings, and certainty.
But we kept going — because every time Brian and Stewie wore our early designs, people stopped us at the park and asked where they came from. That validation kept us building, even when the odds (and our bank account) said otherwise.